✕ Stop the slop · The AI creative studio

AI creative, without the slop.

Video ads made with AI that drive better ROI on Meta, TikTok and other channels. Our agents generate at volume, our people set the direction and reject the slop, and you choose which ads run.

Buy the finished ads →Or learn to make your own

filter: reject anything a good human team could have madeFiltering…

VAR 01 · STOCK VOGENERIC HOOKSLOP ✕

VAR 02 · TEMPLATESEEN IT BEFORESLOP ✕

VAR 03 · WALLPAPERPRETTY, USELESSSLOP ✕

VAR 04 ✓ PASSEDBeat the human baseline by 2.4×SUBMITTED → CLIENT

VAR 05 · SAFE CUTMERELY CHEAPERSLOP ✕

VAR 06IN REVIEW…

Rejection rate: 0%$0M+ ad spend behind the filterMeta · TikTok · + moreOnly winners ship →

01 · The studio · Done for you

Use AI to improve your ads without damaging your brand.

Humans and AI agents, each doing what they do best. The agents generate ideas and crank out variations. Our creative directors set direction, reject the slop, and keep iterating until an ad deserves test budget. You get the curated batch and your team decides what runs. We’re fast and competitively priced, but what you’re really buying is the lift.

STEP 01

AI generates ideas

Our agents draft concepts wide: hooks, angles and formats you’d never think to brief.

STEP 02

Humans set direction

Creative directors pick the ideas worth making and kill the slop. Average never leaves the building.

STEP 03

AI cranks variations

Automation produces variations of the chosen concepts at proper testing volume.

STEP 04

You choose what runs

Our humans submit only what’s worthy of test budget. Your team picks what goes live.

What you getMeta · TikTok · + more

Finished video ads, ready to run✓

Every ad human-directed, slop rejected✓

Concepts and variations, 50/50✓

First batch ready in 7 days✓

$0M+in ad spend behind the playbook

Talk to the studio →

The results without the learning curve

02 · The playbook · What $500M taught us

Test more. Fail faster. Make the best, not the most.

Across $500M+ in ad spend we watched one pattern beat bigger budgets over and over: whoever tests more, wins. Now that anyone can make video with AI, the game has shifted. Volume is free, so the edge comes from making the best videos at the right volume of variations.

More>less

Testing more is the closest thing to a guaranteed win

Every account we’ve watched out-test its competitors has out-performed them. The playbook starts there.

50/50

Half proven variations, half new concepts

We used to recommend 90/10, since variations are cheaper and win more often. AI changed that math. New concepts cost the same now, so we explore twice as hard.

Fail fast

Walk away from maybe-winners early

You’ll sometimes kill a potential winner too soon. That’s fine. Getting every A/B result exactly right costs more than the next test would.

03 · The tools · Do it yourself

Prefer the hard way? Respect.

Everything we know is learnable. Browse the directory, read the reviews, follow the guides, and build your own pipeline. Fair warning about what’s involved →

The DIY itinerary

01Sort through 63 tools

02Figure out which ones are worth learning

03Learn each one before it updates again

04Duct-tape them into a workflow

05Ship something better than slop (we’ll help, start below)

The directory

63 tools, indexed

Video, image, text and audio, updated weekly. No PR placements, no pay-to-list.

Browse →

The reviews

Which ones are actually good